HTTP/2 301 server: Varnish retry-after: 0 location: https://www.gov.uk/ strict-transport-security: max-age=63072000; preload accept-ranges: bytes date: Sun, 02 Aug 2026 16:22:55 GMT x-varnish: 1232360013 via: 1.1 varnish content-length: 0 gov.uk Traffic Report - Check Website Traffic - TraffX

Traffic intelligence report

gov.uk

Welcome to GOV.UK

Gov.uk is a Travel and Tourism property with growing traffic. Title: "Welcome to GOV.UK". Organic Search is currently the strongest channel, while "hotel deals" is the highest-impact keyword opportunity.

Travel and Tourism Consumer Organic Search led Live data
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Engagement score 66 +15.5% monthly traffic

Homepage snapshot

gov.uk preview

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gov.uk
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Welcome to GOV.UK

GOV.UK - The best place to find government services and information.

H1 Tags: The best place to find government services and information
828 words107 linksServer: Unknown

Website structure

Discovered pages

50 pages
  • /Welcome to GOV.UK23 subpages
    • /helpHelp using GOV.UK - Help Pages - GOV.UK3 subpages
      • /help/cookiesCookies on GOV.UK - GOV.UK
      • /help/privacy-noticePrivacy notice - GOV.UK
      • /help/accessibility-statementAccessibility statement for www.gov.uk - GOV.UK
    • /browseServices and information - GOV.UK16 subpages
      • /browse/benefitsBenefits - GOV.UK
      • /browse/births-deaths-marriagesBirths, deaths, marriages and care - GOV.UK
      • /browse/businessBusiness and self-employed - GOV.UK
      • /browse/childcare-parentingChildcare and parenting - GOV.UK
      • /browse/citizenshipCitizenship and living in the UK - GOV.UK
      • /browse/justiceCrime, justice and the law - GOV.UK
      • /browse/disabilitiesDisabled people - GOV.UK
      • /browse/drivingDriving and transport - GOV.UK
      • /browse/educationEducation and learning - GOV.UK
      • /browse/employing-peopleEmploying people - GOV.UK
      • /browse/environment-countrysideEnvironment and countryside - GOV.UK
      • /browse/housing-local-servicesHousing and local services - GOV.UK
      • /browse/taxMoney and tax - GOV.UK
      • /browse/abroadPassports, travel and living abroad - GOV.UK
      • /browse/visas-immigrationVisas and immigration - GOV.UK
      • /browse/workingWorking, jobs and pensions - GOV.UK
    • /governmentGovernment3 subpages
      • /government/organisationsDepartments, agencies and public bodies - GOV.UK
      • /government/how-government-worksHow government works - GOV.UK
      • /government/get-involvedGet involved - GOV.UK
    • /searchSearch - GOV.UK5 subpages
      • /search/news-and-communicationsNews and communications - GOV.UK
      • /search/guidance-and-regulationGuidance and regulation - GOV.UK
      • /search/research-and-statisticsResearch and statistics - GOV.UK
      • /search/policy-papers-and-consultationsPolicy papers and consultations - GOV.UK
      • /search/transparency-and-freedom-of-information-releasesTransparency and freedom of information releases -
    • /log-in-register-hmrc-online-servicesHMRC online services: sign in or set up an account
    • /evisaeVisas: access and use your online immigration sta
    • /sign-in-universal-creditSign in to your Universal Credit account - GOV.UK
    • /personal-tax-accountPersonal tax account: sign in or set up - GOV.UK
    • /sign-in-childcare-accountSign in to your childcare account - GOV.UK
    • /check-state-pensionCheck your State Pension forecast - GOV.UK
    • /find-a-jobFind a job - GOV.UK
    • /check-national-insurance-recordCheck your National Insurance record - GOV.UK
    • /cost-of-livingCost of living support: Overview - GOV.UK
    • /guidanceGuidance1 subpages
      • /guidance/download-the-govuk-appDownload the GOV.UK app - GOV.UK
    • /check-mot-historyCheck the MOT history of a vehicle - GOV.UK
    • /vehicle-taxTax your vehicle - GOV.UK
    • /universal-creditUniversal Credit: What Universal Credit is - GOV.U
    • /foreign-travel-adviceForeign travel advice - GOV.UK
    • /state-pension-ageCheck your State Pension age - GOV.UK
    • /student-finance-register-loginStudent finance login - GOV.UK
    • /self-assessment-tax-returnsSelf Assessment tax returns: Overview - GOV.UK
    • /apply-renew-passportApply online for a UK passport - GOV.UK
    • /contactContact1 subpages
      • /contact/govukContact GOV.UK - GOV.UK
View all 50 discovered pages
PathTitleWordsDepth
/ Welcome to GOV.UK 828 Level 0
/help/cookies Cookies on GOV.UK - GOV.UK 976 Level 1
/browse Services and information - GOV.UK 644 Level 1
/browse/benefits Benefits - GOV.UK 695 Level 1
/browse/births-deaths-marriages Births, deaths, marriages and care - GOV.UK 578 Level 1
/browse/business Business and self-employed - GOV.UK 795 Level 1
/browse/childcare-parenting Childcare and parenting - GOV.UK 579 Level 1
/browse/citizenship Citizenship and living in the UK - GOV.UK 553 Level 1
/browse/justice Crime, justice and the law - GOV.UK 581 Level 1
/browse/disabilities Disabled people - GOV.UK 569 Level 1
/browse/driving Driving and transport - GOV.UK 788 Level 1
/browse/education Education and learning - GOV.UK 551 Level 1
/browse/employing-people Employing people - GOV.UK 600 Level 1
/browse/environment-countryside Environment and countryside - GOV.UK 591 Level 1
/browse/housing-local-services Housing and local services - GOV.UK 681 Level 1
/browse/tax Money and tax - GOV.UK 579 Level 1
/browse/abroad Passports, travel and living abroad - GOV.UK 523 Level 1
/browse/visas-immigration Visas and immigration - GOV.UK 706 Level 1
/browse/working Working, jobs and pensions - GOV.UK 619 Level 1
/government/organisations Departments, agencies and public bodies - GOV.UK 5253 Level 1
/search/news-and-communications News and communications - GOV.UK 5410 Level 1
/search/guidance-and-regulation Guidance and regulation - GOV.UK 8347 Level 1
/search/research-and-statistics Research and statistics - GOV.UK 8729 Level 1
/search/policy-papers-and-consultations Policy papers and consultations - GOV.UK 8490 Level 1
/search/transparency-and-freedom-of-information-releases Transparency and freedom of information releases - GOV.UK 8433 Level 1
/search Search - GOV.UK 438 Level 1
/log-in-register-hmrc-online-services HMRC online services: sign in or set up an account: Sign in 2696 Level 1
/evisa eVisas: access and use your online immigration status: What 5464 Level 1
/sign-in-universal-credit Sign in to your Universal Credit account - GOV.UK 1052 Level 1
/personal-tax-account Personal tax account: sign in or set up - GOV.UK 1788 Level 1
/sign-in-childcare-account Sign in to your childcare account - GOV.UK 1785 Level 1
/check-state-pension Check your State Pension forecast - GOV.UK 1327 Level 1
/find-a-job Find a job - GOV.UK 898 Level 1
/check-national-insurance-record Check your National Insurance record - GOV.UK 1206 Level 1
/cost-of-living Cost of living support: Overview - GOV.UK 5670 Level 1
/guidance/download-the-govuk-app Download the GOV.UK app - GOV.UK 2127 Level 1
/check-mot-history Check the MOT history of a vehicle - GOV.UK 1168 Level 1
/vehicle-tax Tax your vehicle - GOV.UK 1417 Level 1
/universal-credit Universal Credit: What Universal Credit is - GOV.UK 8894 Level 1
/foreign-travel-advice Foreign travel advice - GOV.UK 975 Level 1
/state-pension-age Check your State Pension age - GOV.UK 1158 Level 1
/student-finance-register-login Student finance login - GOV.UK 1636 Level 1
/self-assessment-tax-returns Self Assessment tax returns: Overview - GOV.UK 6973 Level 1
/apply-renew-passport Apply online for a UK passport - GOV.UK 1090 Level 1
/contact/govuk Contact GOV.UK - GOV.UK 543 Level 1
/government/how-government-works How government works - GOV.UK 1673 Level 1
/government/get-involved Get involved - GOV.UK 989 Level 1
/help Help using GOV.UK - Help Pages - GOV.UK 626 Level 1
/help/privacy-notice Privacy notice - GOV.UK 6127 Level 1
/help/accessibility-statement Accessibility statement for www.gov.uk - GOV.UK 4359 Level 1
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Monthly visits 2M 1,959,200 estimated visits
Unique visitors 1.1M Audience reach
Page views 6.8M 3.48 pages per visit
Bounce rate 52.9% Visit quality signal
Avg duration 4m 46s Time on site
Global rank #5,104 Worldwide traffic rank
Country rank #817 Top market rank
Category rank #306 Travel and Tourism

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Sample keyword data
KeywordTrafficCPCPos
example keyword12.4K$2.45#3
another term8.2K$1.80#5
third sample5.1K$3.20#7

Traffic volume computed from a live link scan of the homepage. Live data.

Traffic trend

Monthly visit movement

+15.5%
Mar1.7M Apr2.1M May2.3M Jun2.2M Jul1.7M Aug2.2M

Website traffic sources checker

Top traffic-driving channels

Organic Search
Organic Search 666.1K visits
34%
Direct 356.6K visits
18.2%
Paid Search 291.9K visits
14.9%
Referrals 217.5K visits
11.1%
Social 203.8K visits
10.4%
Display Ads 113.6K visits
5.8%
Email 109.7K visits
5.6%

Comparison tool

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Domain Visits Growth Bounce Pages/Visit Top channel Score
gov.uk Analyzed 2M +15.5% 52.9% 3.48 Organic Search 66

Live link scanner

Real backlinks & interlinks