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amazon.com Ecommerce & Shopping

Metrics overview

Side-by-side comparison

Metricamazon.com
CategoryEcommerce & Shopping
Monthly Visits4.7B
Growth+12.6%
Global Rank#2
Engagement Score72/100
Bounce Rate35.5%
Pages / Visit6.49
Avg. Duration2m 07s
Top ChannelDirect (41.2%)
Domain Authority92/100
Data ConfidenceHigh

Traffic channels

Channel distribution

Geography

Top markets

Traffic trends

6-month visit trajectory

Keywords comparison

Top organic keywords

Keywordamazon.com (traffic)
online shopping amazon141M
discount amazon94M
amazon deals79.9M
amazon reviews47M
best amazon alternatives32.9M

Technologies

Detected stacks

Layeramazon.com
CMSWebflow
ServerLiteSpeed
AnalyticsGoogle Analytics 4
CDNAkamai
AdsGoogle Ads